About LUXFIT

Have you ever stopped to think about what you’re really putting in your body? I did—and that moment of clarity changed my life. My name is Joe Hammond, and I created LUXFIT because I was tired of settling for protein bars that didn’t measure up, and I knew I wasn’t alone.

For years, protein bars were a constant in my life. They fueled my workouts, kept me going through long days, and helped me stay on track with my goals. But the more I learned about nutrition, the more frustrated I became. These bars that I relied on weren’t as “healthy” as they claimed to be. They were packed with low-quality proteins, inflammatory oils, artificial sweeteners, ultra-processed sugars and syrups, and cheap fillers—ingredients that not only fell short nutritionally but often left me feeling bloated, sluggish, and worse than before I ate them.

It wasn’t just my body that was affected. I saw my friends, family, and even kids eating these so-called “healthy” snacks filled with artificial junk and hidden gut-wrecking ingredients. The labels are marketed to appear healthy, but the reality was far from it. I realized the industry wasn’t serving us—it was cutting corners at our expense.

And it wasn’t just about food. It was about trust. If I couldn’t trust what I was eating, what else was I settling for in life?

That’s when I asked myself a question that changed everything:
"What would I do if I knew I couldn’t fail?"

The answer was clear: I’d create the protein bar I’d been searching for all along.

When I made the decision to create LUXFIT, it felt like jumping off a cliff without a parachute. I had no background in food manufacturing or branding, just a deep belief that people deserved better. I wanted a bar that didn’t force anyone to choose between taste and nutrition—a bar made with clean, high-quality ingredients like whey protein, almond butter, and honey, without shortcuts like sugar alcohols, artificial flavors, or harsh fibers.

The process wasn’t easy. There were countless late nights, failed recipes, and moments where I wondered if I was crazy to think I could compete in such a crowded market. But every time I wanted to give up, I thought about the people I was creating this for—the athletes chasing their goals, the parents trying to make better choices for their kids, and the busy professionals just looking for something they could trust.

LUXFIT isn’t just a protein bar—it’s a promise. A promise to never take shortcuts, to never compromise on quality, and to always put the people who eat our bars first.

Each bar is packed with 22g of high-quality whey protein to fuel your body and made with ingredients that are as real as your goals. We don’t use artificial sweeteners, gut-disrupting sugar alcohols, or cheap fillers. Instead, we’ve focused on creating something you can feel good about eating—something your body will thank you for. And yes, we left room for a little fun, because life is better with mini chocolate chips and all natural rainbow sprinkles.

Creating LUXFIT didn’t just change my career—it changed the way I look at everything. It taught me that passion and purpose can drive you to do things you never thought possible. It taught me that when you believe in something—whether it’s a better protein bar or a better version of yourself—you can inspire others to believe, too.

This journey has been about more than protein bars. It’s been about proving that we don’t have to settle for less in our food, our health, or our lives.

If you’ve ever felt frustrated by the health and fitness industry, if you’ve ever wanted something better for your body, or if you’ve ever doubted your ability to create the life you want—LUXFIT is for you.

Every bar is a testament to what’s possible when we stop settling, start believing in ourselves, and refuse to compromise.

Thank you for being part of this journey. If you ever want to connect, share your thoughts, or just say hi, drop me a line at info@luxfitbar.com.

Here’s to believing in yourself, fueling your body right, and building a life—and a brand—without shortcuts.
—Joe Hammond, Founder